Google Adwords / PPC
Google Adwords, also referred to as pay per click (PPC), is an advertising service that places ads on Google and other sites in the Google Display Network. As the name implies, you pay the company only when your ad is clicked, making it critical to create high-quality ads relevant to your target audience.
Google Adwords Certified
Google Adwords is a potent online marketing tool to drive traffic to your website or landing page and increase sales directly on the search engine results pages (SERPs). Apple Orange has been managing Google Ads campaigns for many years now, helping businesses achieve their goals.
The key benefit of working with Apple Orange regarding Google AdWords is that we have the expertise and resources to run a successful campaign, from initial set up through ongoing management. We will also provide you with regular performance reports on how your ads are doing in terms of impressions, clicks, and conversions, as well as spending levels so you can determine if your goals are being met or not.
If you are interested in learning more about Google Adwords or how Apple Orange can help you, please contact us today.
Jump ahead of YOUR COMPETITION
If done right, PPC is a quick and efficient means for new business to outpace the competition and establish a solid online presence, owing to the following three advantages:
Instant Impressions: your ad campaign will be set up so that you have a presence on Google, allowing your ads to show up instantly whenever someone searches for relevant keywords.
High Rankings: Google Adwords is among the top 10 organic results on Google. Being in the top 3 is crucial for your ad to be seen.
Brand Recognition: being at the head of SERPs is powerful, helping establish your brand and providing people with a sense of trust.
Many Types of Ad Campaigns to Choose From
Search Campaigns: these are the best places to drive new traffic to your website from people actively seeking out goods or services you offer. The ads appear when someone searches on Google using certain keywords, with a headline often appearing above related organic results for that search query.
Display Campaigns: this type of campaign is designed to deliver your ads to people who might not be searching for anything in particular but are interested in what you have to offer. The ads appear on various publisher websites across the Google Display Network.
Video Campaigns: As you may know, YouTube is owned by Google, so Google Adwords can be used to drive traffic to videos hosted on YouTube. Video ads appear before, during, or after videos on YouTube. There are both skippable five-second ads you can use to promote your product or service, as well as non-skippable 15-second ads, which are excellent for introducing your company to potential customers.
Shopping Campaigns: These are also called Google Product Listing Ads (PLAs). They are displayed prominently at the top of SERPs. A shopping campaign directs people who are browsing to product-specific landing pages to make purchases directly within Google. This is perfect for e-commerce businesses with many products for customers to shop right within the SERPs.
Google AdWords & PPC Management FAQ
How long does it take to see results from Google Ads on Long Island?
Google Ads can start driving traffic within days of launch, but meaningful conversion data typically takes 2 to 4 weeks to accumulate. We use the first month to test ad copy, keywords, and landing pages, then refine the campaign based on real performance data from your Long Island market.
Is Google AdWords worth it for small businesses on Long Island?
Yes. Google AdWords can be highly effective for small businesses in Nassau County and Suffolk County. With targeted local campaigns, you only pay when someone clicks your ad, and you can reach customers actively searching for your services in your area.
What’s the difference between Google AdWords and organic SEO?
Google AdWords (PPC) places your business at the top of search results immediately for a cost per click, while organic SEO improves your rankings over time without per-click fees. Apple Orange Marketing offers both services and often recommends a combined strategy for Long Island businesses.
Are you Google AdWords certified for Long Island businesses?
Yes. Apple Orange Marketing holds Google Ads certifications and has managed PPC campaigns for businesses throughout Long Island, including Nassau County, Suffolk County, and Queens. Our certified team stays current with Google’s best practices and platform updates.
How do you track ROI for PPC campaigns on Long Island?
We use Google Analytics, conversion tracking, and call tracking to measure the ROI of every PPC campaign. Long Island businesses receive monthly reports showing clicks, conversions, cost per acquisition, and overall return on ad spend.
Can you run Google Shopping ads for Long Island eCommerce stores?
Yes. We manage Google Shopping campaigns for eCommerce businesses across Long Island. Shopping ads display your products with images, prices, and store information, making them ideal for retailers in Nassau and Suffolk counties looking to drive online sales.
